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Unlike
most educational consultants who work on a 60-day or 90-day cycle,
ABS International conducts one-day strategy sessions only. There are
reasons for this approach.
The problem facing most clients is not the need to generate a lot
of facts, opinions, ideas and concepts and then package them all together
in a binder. Most institutions have more information than any one
prospect can possibly absorb. The problem is how to simplify and generalize
the data. In other words, how to find a focus. |
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Laura Lewin
and Miguel Atencio conduct one-day strategy sessions with an institution’s
top management team. We explore possibilities together and reach the
solutions jointly making sure everyone on the team has an opportunity
to participate in the process.
At the end of the day, we will have formulated a «miniature»
management or marketing plan. If at the end of the day, everyone doesn't
enthusiastically support the strategy developed by the team, ABS International
will have failed. |
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How can I motivate my teachers
to be the best teachers they can be? |
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How can I hire the best
teachers? |
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How can I have a stable
faculty? |
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How can we expand our business
and still stay focused? |
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How can I make sure my
students are happy? |
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How can I make sure my
teachers are happy? |
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How can I attract more
and better students? |
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How can I attract past
students? |
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How can I attract financial
support? |
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Am I on the right track? |
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Who is the competition
and what can we do about them? |
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How can we generate publicity? |
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What should our advertising
strategy be? |
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What should we do about
the Internet? |
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Pricing issues? |
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Late payers? |
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Any other issue that might
arise during the discussions. |
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ABS International
has consulted with hundreds of institutions around the country to
help them solve management and marketing problems. While we are not
experts in any one field, we are experts in developing marketing strategy
and solving management issues because we have worked for so many different
schools and delivered lectures on so many management topics.
In general, we help your school solve specific management problems,
find a focus, own a word in the consumer's mind and dominate a market. |
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Where the
meeting takes place is up to you. Usually we have it at your offices.
We will fly in the night before so we can start the meeting first
thing in the morning. Otherwise, we can have the meeting at our offices,
located in Tigre, Buenos Aires. |
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A week
or two before the strategy session you should send us an information
package so we can familiarize ourselves with your situation, your
market, your competition, etc. The package might contain a description
of your products or services and their target audiences. You might
also include marketing plans, press releases, research data, advertisements,
brochures, competitive information, etc. |
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All the key decision makers should
participate in the strategy session. We suggest, however, that no
more than 3 to 4 people participate. Too few people and we don't get
all the input needed; too many people and we have to slow down the
pace of the meeting which makes it harder to reach decisions. |
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Scheduling a session is determined
by your calendar and our availability. Finding a day is usually not
a problem. It can be a week from now or several months, whatever works
best for you. |
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The ABS International one-day strategy
session is designed to provide an overall direction for an educational
institution. It's a day which allows you to get everything on the
table, in order to learn, discuss, analyze and formulate an institute's
focus. To start, we will ask specific questions designed to isolate
the issues involved. Our philosophy is simple: The answer is in the
problem. Only after a thorough discussion of your situation do we
start to work on your problems. Then we work with you and your team
to figure out the answers. |
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Yes, of course. We have conducted
multiple sessions for a number of clients. Normally, however, it is
a year or so before a client finds the need to schedule another session.
The ideas and concepts developed in the initial session are long-term
in nature and usually don't need modification unless there are substantial
changes in the competition or in the marketplace. |
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Contact ABS International by phone,
fax or email. Laura or Miguel would be happy to talk with you about
your particular situation and how a strategy session might be helpful. |
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