Declining enrollments and spiraling costs can be threatening for
In times of crisis, crisis calls for creativity and innovation,
for inspiration and decision making. And it is then, when instead
of associating the word crisis with disaster, we should associate
it with opportunity. Opportunity for growth and for change.
Many people think that marketing is synonymous with selling and
promotion, but selling is only a part of marketing, and is not even
its most important part.
During the seminar which will combine marketing concepts with practical
ideas, participants will learn how to
Attract more and better students
Increase student satisfaction with the institution
Motivate their staff and create a feeling of belonging
Improve their programs
Attract financial support
Make sound decisions about services, pricing, scheduling